What term describes the collection and analysis of information designed for sales and marketing decision support?

The term that best describes the collection and analysis of information designed for sales and marketing decision support is Customer Relationship Management (CRM). CRM encompasses a wide range of strategies and technologies that organizations use to manage and analyze customer interactions and data throughout the customer lifecycle. This holistic approach aids in improving customer service, driving sales growth, and fostering customer retention, which are crucial for effective sales and marketing decisions.

In the context of sales and marketing, CRM systems help businesses gain insights into customer preferences and behaviors, enabling them to tailor their strategies and offerings accordingly. By leveraging data analysis tools, organizations can better understand trends and patterns in customer behavior, leading to more informed decision-making when it comes to sales and marketing strategies.

The other options, while related to different aspects of business operations, do not specifically focus on the collection and analysis of information for sales and marketing purposes. Sales Operations Planning, for example, primarily deals with the processes involved in aligning sales strategies with operational capabilities. Resource Planning generally focuses on effectively utilizing resources within an organization, and Demand Management is about forecasting and managing customer demand but does not inherently focus on the strategic analysis data necessary for sales and marketing decision support.