What type of planning is conducted at the business plan level?

Sales and Operations Planning is the appropriate answer for the type of planning conducted at the business plan level. This process integrates the operational and strategic aspects of a business, ensuring that the company's capabilities align with its strategic objectives.

At the business plan level, organizations need to forecast demand across various products and services, determine how to meet that demand, and establish financial and production goals. Sales and Operations Planning facilitates coordination between different departments, such as marketing, finance, and operations, to create a unified plan that reflects the overall business strategy. The focus is on balancing supply and demand while optimizing resources to maximize profitability and service levels.

This planning approach is crucial for successfully managing the trade-offs between various functions in the organization, ensuring that resources are allocated effectively to meet market demands while aligning with long-term business goals.