Which of the following is a common challenge faced in order fulfillment?

Managing lead times effectively is a significant challenge in order fulfillment because it directly impacts customer satisfaction and the overall efficiency of the supply chain. Lead time refers to the amount of time that passes from when a customer places an order to when they receive it. If the lead times are inaccurate or excessive, it can lead to delays in delivery, causing frustration for customers and potentially resulting in lost sales or diminished loyalty.

In order fulfillment, companies must coordinate various elements including production schedules, inventory levels, and transportation logistics to ensure that products are delivered on time. This requires accurate forecasting, effective communication with suppliers, and a robust planning process. Managing lead times efficiently helps organizations respond quickly to customer demands and maintain a competitive edge in the market.

While the other options might represent challenges in different aspects of a business, they do not directly relate to the fulfillment of orders as closely as managing lead times does. Price points, inventory levels, and supplier partnerships are all important, but they do not specifically address the timing and delivery aspects crucial to successful order fulfillment.