Why is capacity planning crucial in master planning of resources?

Capacity planning is essential in master planning of resources because it aligns production capabilities with forecasted demand, ensuring that an organization can meet customer needs efficiently. By effectively managing capacity, a business can optimize the utilization of its resources, avoiding both overcapacity—which can lead to increased costs and wasted resources—and undercapacity, which may result in missed sales opportunities and customer dissatisfaction.

This approach involves analyzing current capabilities, forecasting future demand, and making informed decisions about resource allocation and production schedules. By doing this, an organization can maintain a balance between meeting customer requirements and minimizing operational costs, thus supporting overall business objectives and promoting sustainable growth. This strategic alignment is key to remaining competitive in the market.